Audio Origami.
Audio Origami has been making world-class high-end tonearms for over 18 years and selling them directly through a handful of audio dealers.
In early 2024, the company merged with PuraNota, a manufacturer of audio isolation products, and we got involved in helping the marketing effort.
Hatch started with a strategy that combined both companies' products under Audio Origami and refreshed the brand, positioning it squarely in the high-end audio market.
We then built an end-to-end e-commerce website that handles worldwide sales and integrated it with shipping suppliers. The new digital side of the business was bolstered with deep social media campaigns across Facebook, Instagram and audio forums, capturing an audience previously unaware of Audio Origami.
On top of the digital campaigns, we ran press adverts in Stereophile and HiFi+ magazines to penetrate the offline audiophile audience.
The results have been fast and furious. Within six months, sales have doubled, and brand recognition has grown hugely, especially outside the UK. The awareness campaigns have attracted dealers from the US to China, which bodes well for long-term sales growth.
Our ongoing services include advertising, social media campaigns, email marketing, product photography and 3D product rendering.
We continue to work closely with Audio Origami, growing brand awareness and sales and expanding their dealer and distribution network.
• Marketing Strategy
• Product Strategy
• Branding
• Design
• Copywriting
• Website Design
• E-Commerce
• Social Media
• Advertising
• Photography
• 3D Design
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